Case Sudy: Alexander Permutt Fund

Project Goals

After the death of her son as a result of severe depression, Alexander Permutt’s mother had the idea that people suffering from depression could find solace by sharing their experiences with others going through the same fears and pain. WePullTogether.com is the result of a collaboration with Behavioral Health Resources to create a place where they can connect with friends, find information and talk with professionals to seek help.
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We Pull Together - Alexander Permutt Fund

Video Feature

Like a movie, video can tell a story better than any other single medium. To tell the story of Alex Permutt, BHR asked Activated Marketing to handle this most delicate of stories.

 



Project Results

The WePullTogether.com website was launched third quarter 2011 in the Missouri area initially to get a feel for what marketing will work successfully to reach the target audience.