Case Study: Moms Into Fitness
Project Goals
Moms Into Fitness was looking to change the initial impression the website home page presented. In addition, the website offered no avenue for capturing contact information for interested visitors, offering an opportunity to offer value-added information and tips for success, as well as sales promotions.
With the change to the home page recommended and designed by Activated Marketing, Moms Into Fitness was able to capture the same number of contacts, in the first seven days, as were previously captured in the prior four years.
Activated Marketing was able to help simplify the home page design, create compelling calls to action using lead capture systems and landing page strategies for better conversion and follow up after the sale. Activated Marketing was also able to set up a new online training platform as well as a complete sales force automation platform to capture, qualify, market and convert new visitors and customers.
List Building
Moms Into Fitness had many site visitors but did not have a way to collect contact information to announce periodic offers or free information to loyal subscribers. Activated Marketing helped create an incentive for visitors to provide minimal contact information, creating a database of interested clientele.
Moms Into Fitness Introduction Video
This is one of several videos created for Moms Into Fitness. Lindsay Brin needed a warm, friendly introduction to visitors of her website featuring a personal message connecting with new and existing clients telling them how she can help new moms regain control of their life and health.
"Activated Marketing has been extremely helpful with creating an entire marketing plan for my business, not just helping with my website or video. They are excellent at producing those, too, but the real value has been in helping with my whole game plan."
