Case Study: Decor Interiors and Jewelry
Project Goals
Decor Interiors and Jewelry is a family owned business, and the leading diamond retailer in the St. Louis area. In fact, if you see a person wearing a large rare stone or diamond, it probably came from Decor. The company had a visually appealing website, but it was static, difficult to maintain, and didn’t clearly communicate the benefits of shopping at Decor.
Video Feature
Decor is special because of the experience of the people it employs. They are experienced and great educators. To become a customer of Decor is more like becoming part of their close-knit family. Video helps vistors feel the Decor difference before it’s experienced.
Diamond Search
Decor needed a way for clients to see the vast inventory of diamonds available for custom design at a much more reasonable price than competitors offer.
Activated Marketing created a searchable online inventory, available 24 hours a day, So clients could find diamonds and rare gemstones from the comfort of home.
“We love what Activated Marketing did for our online presence! Our new website looks amazing, the video lets shoppers experience the Decor difference before visiting our store.”
Joe Fredlich
President
Project Results
Today, Decor has an easily managed website that showcases its unique collection of furnishings and Jewelry. The site performs better, while still incorporating elements of the original design. Photo Galleries showcase Decor’s large collection of rare and unique items. The Interactive diamond search lets shoppers explore a vast inventory from home. Video testimonials provide social poof that Decor offers something unique in St. Louis – a key reason for shopping at Decor – a wonderful experience.
