Case Study: Kodner Watkins
Project Goals
Kodner Watkins has a long history of service to some very high profile clients and cases. They wanted to showcase some of these cases as well as present their attorneys to potential clients with more than just a photo and biography page. Although they wanted to change the look of their website to better reflect their unique personality, they also wanted to have enough information and resources available to visitors so as to empower them to make a clear choice for representation.
The partners were interviewed, giving them an opportunity to tell in their own words why they are different from other attorneys, most significantly that they answer their own phone calls rather than letting them go to voicemail or assistants.
[Back to 'Results They Get']
Video Feature
Video tells a story like no other medium can.
Video Testimonial
Testimonials from clients are powerful. They tell prospective clients things you cannot tell them yourself. Although written testimonials from “Joe B., New York” may be sufficient, you can’t get better than a real-life on-camera story.
“Activated Marketing has always just been there to get the job done. Whether it was the video production or creating the website, they were in contact with us to get it right.
Mark Kodner
Partner
The Results
Kodner Watkins needed to show the unique aspects of their practice and differentiate themselves from their competitors. Kodner Watkins has an unprecedented seven attorneys having earned the coveted Martindale-Hubbel award, a peer-reviewed distinction indicating that a lawyer has the highest ethical standards and professional ability. They wanted to present this in a professional manner to clients seeking representation. This, along with membership in the Million Dollar Advocates Forum, exclusively offered to attorneys with single-case litigation successes in excess of $1 million and to showcase several news broadcast videos from notable cases as well as video testimonials from delighted clients.
