Video Feature/Industrial Film
When was the last time you read a white paper? Company brochure? Today, if you want to move people to act, you need to get their attention, connect with them emotionally, and make it easy to learn more. That’s what we did for H & G Sales, a contractor specializing in commercial doors. H & G needed to educate customers about its product selection, turn-key project management, talent and extensive parts and service departments. Leveraging a five-part video series targeting general contractors, the project’s launch on YouTube, Facebook and H & G’s existing website generated significantly more traffic and more leads for the Midwest’s leading door frame supplier.
Video Feature/Industrial Film
When was the last time you visited a website without a video? Sites with video get more traffic, have higher engagement and more repeat visitors. It’s why YouTube is the 2nd largest search engine. Today, people don’t want to read, they want to watch. Recently, Behavioral Health Resources and the Alexander Permutt Fund asked Activated Marketing to produce a social website for WePullTogether.com, a secure network serving young adults with depression. Through the riveting story of a son’s struggle with depression, to a hopeful look at how young adults can find support online, videos introduced new online tools and with them the, new reasons for hope.
Video Training
Want the results of live trainings without the cost? Use video. Videos can teach everything from the use of software, to the right way to interact with clients, employees, or vendors. But compared to the cost of corporate training events, video has a higher ROI, longer life-cycle, and delivers better outcomes. When Furniture Brands wanted to improve the performance of new and veteran sales associates, they turned to Activated Marketing and our training partner, The Knowledge Transfer Company. Now, new or seasoned sales people can learn all the steps necessary for success – from anywhere in the country, at any time.
Video Series/Corporate TV
Your workforce grew up with MTV, ESPN, and video games. That’s why top companies use video to communicate their culture, values and message to employees, partners and vendors. Corporate TV “channels” are great tools to deliver news about new products, partnerships, policies, sales wins, even trainings. Activated Marketing’s corporate TV program lets you deploy your own company channel for the same cost as a newsletter. Using your talent or ours, we can quickly produce engaging, relevant video news that connects with your teams – lowering communication costs while improving engagement, retention and productivity.
Video e-Mail
Are your email campaigns losing steam? Want to cut through the clutter? Use video emails. Video emails get watched and, according to recent performance reports, improve open rates, click-thrus and conversions. Personalized and automated, video email can take your direct response marketing to a new level, giving recipients two ways to consume content – text and video. Our video email system makes planning, sending and tracking video emails easy and effective. Click here to see how you can cost-effectively send personalized video emails to your list.
